Hip-Hop & Soul N°388 – 2010s Music Videos
A$Ap Rocky, Mostack, Jorja Smith & Preditah, Dj Fresh vs Diplo, Diddy & Dirty Money, Kele, Dizzee Rascal, Wretch 32, Brockhampton, Nicki Minaj, T.I., Joe Weller
They are the performers of twelve hip-hop, soul, etc. tracks that were ranked in various charts, this week (35/52) BUT … in the Tens 2010s.
Here, they are reunited in one glorious playlist. Enjoy!
Tracklist
1 . A$Ap Rocky – Fashion Killa (w/ Rihanna) |
‘Smiling is your treasure, you’re so well put together’
|
| Set in New York City, A$AP Rocky’s music video, co-directed with Virgil Abloh, is a visual celebration of fashion, featuring him and “fashion killa” Rihanna as a stylish couple shopping for designer clothes. The clip includes appearances by A$AP Ferg who raps a few lines from “Murda Something” in a seemingly random street corner cameo and other A$AP Mob members, as well as street artist Kidult. |
| HEAR IT |
Featured on the 2013 album “Long. Live. ASAP”. |
2 . Mostack – Litness |
‘That ride out was worth it’
|
| North London rapper MoStack’s single “Litness,” produced by Ill Blu and accompanied by a stylish video directed by Kaylum Dennis, captures the waning moments of summer. |
| HEAR IT |
|
3 . Jorja Smith & Preditah – On My Mind |
| Jorja Smith releases a nostalgic music video for her UK garage house single “On My Mind,” produced by Birmingham’s Preditah. The video, filmed in a London council flat and a parking garage, captures the essence of her younger days and features her and friends “chilling” in 90s-styled tracksuits. Kurupt FM, a mockumentary-famous garage crew, makes a cameo. The song itself explores the emotional turmoil of a deceitful relationship. |
| HEAR IT |
|
4 . Dj Fresh vs Diplo – Earthquake (w/ Dominique Young Unique) |
‘It’ll make the ground shake, ground shake,’
|
| A collaborative single by British DJ Fresh and American DJ Diplo, “Earthquake” features vocals from Dominique Young Unique.The music video, directed by Jonas & François and shot in New York City, is filled with Super Heroes, urban chaos and monsters. |
| HEAR IT | 
|
5 . Diddy & Dirty Money – Hello Good Morning |
”Cause I been leaning on the bar,’
|
| Written by Rico Love and produced by Danja, “Hello Good Morning” is a high-energy, club-ready track from Diddy’s group Dirty Money, which includes singers Kelenna and Dawn Richard. The song features a thumping bassline, Puff’s signature ad-libs, verses from T.I. and Rick Ross, and even sees an appearance from Swizz Beatz. |
| HEAR IT | 
Featured on the 2010 album “Last Train to Paris”. |
6 . Kele – Everything You Wanted |
| For “Everything You Wanted,” Bloc Party frontman, Kele, works alone, collaborating solely with an engineer and explores unfamiliar territory by programming drum beats, using synths and even pitch-shifting his voice. |
| HEAR IT | 
Featured on the 2010 album “The Boxer”. |
7 . Dizzee Rascal – I Don’t Need A Reason |
‘Keep on fronting, like you don’t know’
|
| In the music video for “I Don’t Need A Reason,” British rapper Dizzee Rascal portrays a king in a period English setting, indulging in activities like chess and banquets, while sitting on a throne. While the video serves as a metaphor for his favorite lyrical topics: money, holidays, and sex, Dizzee combines these themes seamlessly into verses, embodying the hedonistic ethos of a generation that, in his own words, “just don’t give a —-.” |
| HEAR IT | 
Featured on the 2013 album “The Fifth”. Lyrics >> Review >> More by the same : Official Site |
8 . Wretch 32 – Don’t Go (w/ Josh Kumra) |
| The music video for “Don’t Go” by Wretch 32 is directed by Ben Newman and filmed near London’s Thames River. Featuring vocals by Josh Kurma, the song is marked by its emotive narrative style. |
| HEAR IT | 
Featured on the 2011 album “Black and White “. |
9 . Brockhampton – No Halo |
| Directed by Spencer Ford, the group’s main visual collaborator, the music video for “No Halo” by Brockhampton explores religious themes, featuring settings like a pastel pink church and performers in silver space suits. Featuring Deb Never, a Los Angeles-based singer-songwriter, the guitar-driven song is melodic and introspective, dealing with topics like depression, religion, and substance abuse. |
| HEAR IT | 
Featured on the 2019 album “Ginger”. Lyrics >> Review >> More by the same : Official Site |
10 . Nicki Minaj – Your Love |
‘You got spark, you, you got spunk’
|
| Director X helms the music video for Nicki Minaj’s pop-leaning song, as opposed to her grittier, rap-focused style, “Your Love,” where she plays a samurai trainee vying for her master’s affection. The video is rich in Japanese and Chinese cultural references, including geisha outfits and royal blue silk cloths. Let’s talk cultural appropriation! |
| HEAR IT | 
Featured on the 2010 album “Pink Friday”. Lyrics >> Review >> More by the same : Official Site |
11 . T.I. – No Mediocre (w/ Iggy Azalea) |
‘Heard he want to lay it down on Iggy Iggy’
|
| Directed by Director X and shot in Rio de Janeiro, the music video for “No Mediocre,” a song by T.I., produced by DJ Mustard, features Australian rapper Iggy Azalea and alternates between aerial city views and scenes set in a favela. With its lyrics perpetuating sexist stereotypes, emphasizing physical attributes and luxury lifestyle as markers of worth, effectively reducing women to objects, the song (and the video) have raised quite a few eyebrows among feminists. |
| HEAR IT | 
Featured on the 2014 album “Paperwork”. |
12 . Joe Weller – Queen & A Double |
| HEAR IT | 
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For THE FULL HIP-HOP & SOUL COLLECTION click here
NB . You may wonder what are these “Quotes” attached to certain photos above. Well! For a specific song, we select a still image from the video on one side and choose a lyric from the song on the other side. We ensure that the lyric has a connection to the image, although sometimes the connection may be far-fetched or based on a double entendre, creating a humorous or meme-like combination when the two are merged together. Et voilà!
Rap Quotes • Smiling is your treasure, you’re so well put together (A$Ap Rocky) • That ride out was worth it (Mostack) • It’ll make the ground shake, ground shake, (Dj Fresh vs Diplo) • ‘Cause I been leaning on the bar, (Diddy & Dirty Money) • Keep on fronting, like you don’t know (Dizzee Rascal) • You got spark, you, you got spunk (Nicki Minaj) • Heard he want to lay it down on Iggy Iggy (T.I.) •
Musicwise : Bass House, Grime, Electronic, Gangster Rap, Hip Hop, Pop, R&B, Garage
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