Hip-Hop & Soul N°396 – 2010s Music Videos
Dappy, Poundz, Krept & Konan, Tory Lanez, WSTRN, Kodak Black, Kanye West, Jme, Sheck Wes, Drake, Loyle Carner, Cardi B
They are the performers of twelve hip-hop, soul, etc. tracks that were ranked in various charts, this week (44/52) BUT … in the Tens 2010s.
Here, they are reunited in one glorious playlist. Enjoy!
Tracklist
1 . Dappy – Yin Yang |
‘How do I slow this down When I’m already in so deep’
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| Directed by Colin Tilley, the music video for “Yin Yang” by Dappy, known as one third of hip-hop trio N-Dubz, finds the English rapper in a jungle amidst scantily-dressed women, transitioning to beach scenes where he performs the song. |
| HEAR IT |
Featured on the 2012 album “Bad Intention”. |
2 . Poundz – Opp Thot |
| London-based rapper Poundz’s “Opp Thot” unfolds a street narrative, with braggadocious lyrics and gritty rap, enveloped in melodic, grimy instrumentation. Its remix, “Opp Thot [Remix]” features Ambush, Snap Capone, and Yxng Bane. The music videos, for both versions, portray Poundz and his collaborators reveling amidst an energetic backdrop of dancing women. |
| HEAR IT |
|
3 . Krept & Konan – Pour Me Another One (w/ Tabitha) |
‘Hands up if you’re proud of your body count (hands up)’
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| Produced by AdotSkitz and EY, Krept & Konan’s “Pour Me Another One” features Dutch artist Tabitha and samples Sweet Female Attitude’s 2000 hit “Flowers.” Directed by Luke Biggins, the music video transitions from a ’90s house party to modern-day London with scenes at a high-rise building. It hosts cameos from Lisa Maffia, Oxide & Neutrino, Lonyo, Kyla, Shystie, Ms Banks, Spoony, Leanne (from Sweet Female Attitude), and Richard Blackwood. |
| HEAR IT |
|
4 . Tory Lanez – Drip Drip Drip (w/ Meek Mill) |
| Showcasing a lyrical exchange about affluence and lifestyle, “Drip Drip Drip” is a collaboration between Toronto rapper Tory Lanez and Meek Mill, over an instrumental by Smash David. Co-directed by Joshua Farias and Tory Lanez, the music video starts with Lanez at a fashion show, transitioning to a runway scene with social media comedian Fatboy SSE and models adorned in giant dollar bills. |
| HEAR IT | 
Featured on the 2018 album “Love Me Now?”. |
5 . WSTRN – In2 |
| Reflecting a blend of pop and R&B, “In2” is the debut single of West London collective WSTRN, comprising Akelle Charles, Haile, and Louis Rei. Directed by Sally Sibbet, the music video displays a mix of animated neon overlays on a monochrome background and portrays the trio performing on West London streets. |
| HEAR IT | 
|
6 . Kodak Black – Zeze (w/ Travis Scott & Offset) |
‘I don’t say much, I just let the heat talk’
|
| Produced by D.A. Doman, Kodak Black’s “Zeze” featuring Travis Scott and Migos’ Offset is a steel drum-driven track with lyrics that are a blend of bravado and lifestyle references typical in rap culture. The music video, directed by Scott, humorously portrays a behind-the-scenes look at a rap video shoot, full of quirky scenarios. |
| HEAR IT | 
Featured on the 2018 album “Dying to Live”. Lyrics >> Review >> More by the same : Official Site |
7 . Kanye West – Closed On Sunday |
| Indicative of a return to familial and spiritual values, “Closed on Sunday” by Kanye West comes with a music video directed by Jake Schreier. Portraying the Biblical-esque wandering of West, Kim Kardashian, and their children in a barren landscape, the clip also features extended family members like Kris Jenner and Kourtney Kardashian, plus The World Famous Tony Williams, and his father, Ray Williams, not to mention the gospel singers. |
| HEAR IT | 
Featured on the 2019 album “Jesus Is King”. |
8 . Jme – Man Don’t Care (w/ Giggs) |
‘And all that shit, then I come through with my ABC’
|
| Known for his love of quick rhythms and strong minor chord structures, grime artist and younger brother to Skepta, JME delivers the track “Man Don’t Care,” featuring Giggs. |
| HEAR IT | 
Featured on the 2015 album “Integrity”. |
9 . Sheck Wes – Mo Bamba |
| Harlem rapper Sheck Wes’ “Mo Bamba” is a track named after his friend, and NBA player Mo Bamba. The song reflects the spirit of camaraderie among immigrant kids in urban outskirts and their struggle for a better life through basketball or music. The accompanying music video, directed by White Trash Tyler, navigates through Harlem streets, shedding light on Wes’ close-knit community. |
| HEAR IT | 
Featured on the 2018 album “Mudboy”. |
10 . Drake – Sneakin’ (w/ 21 Savage) |
| Drake’s track “Sneakin’,” featuring 21 Savage, comes with a grainy, VHS-quality, home movie style music video directed by GAB3. It portrays the duo partying and indulging in opulence, luxury cars, abundant jewelry, pink fur coat and twerking ladies. |
| HEAR IT | 
|
11 . Loyle Carner – Ottolenghi (w/ Jordan Rakei) |
‘Yo we only caught the train ’cause you know I hate the bus’
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| In his song “Ottolenghi,” featuring Jordan Rakei in the chorus, London rapper Loyle Carner pays homage to famous chef Yotam Ottolenghi. The music video, directed by Oscar Hudson, unfolds during a train ride where a family inquires about the “bible” Carner is reading, referring to “Jerusalem,” the Ottolenghi (who makes a cameo)’s best seller cookbook. |
| HEAR IT | 
Featured on the 2019 album “Not Waving, but Drowning”. Lyrics >> Review >> More by the same : Official Site |
12 . Cardi B – Money |
‘All I really wanna see is the (Money)’
|
| Produced by J. White Did It, Cardi B’s single “Money” underlines her unapologetic authenticity and bold persona. The music video, directed by Jora Frantzis, displays Cardi in a mix of scenes that flaunt her pole dancing skills, her lavish outfits, her breastfeeding of her daughter, Kulture, and even her special outfit (or lack of) she wears when playing piano. |
| HEAR IT | 
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For THE FULL HIP-HOP & SOUL COLLECTION click here
NB . You may wonder what are these “Quotes” attached to certain photos above. Well! For a specific song, we select a still image from the video on one side and choose a lyric from the song on the other side. We ensure that the lyric has a connection to the image, although sometimes the connection may be far-fetched or based on a double entendre, creating a humorous or meme-like combination when the two are merged together. Et voilà!
Rap Quotes • How do I slow this down When I’m already in so deep (Dappy) • Hands up if you’re proud of your body count (hands up) (Krept & Konan) • I don’t say much, I just let the heat talk (Kodak Black) • And all that shit, then I come through with my ABC (Jme) • Yo we only caught the train ’cause you know I hate the bus (Loyle Carner) • All I really wanna see is the (Money) (Cardi B)
Music-wise : Atl Hip Hop, Grime, Hip Hop, Indie Soul, Pop Rap, Rap, Trap, Uk Hip Hop
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