Hip-Hop & Soul N°400 – 2010s Music Videos
Koffee, DaBaby, Nines, Zay Hilfigerrr & Zayion McCall, Cadet & Deno, Geko, Stefflon Don, Deno & Dappy, 6Ix9Ine, Fredo, Meek Mill, AJ Tracey, Digdat, Stormzy
They are the performers of twelve hip-hop, soul, etc. tracks that were ranked in various charts, this week (49/52) BUT … in the Tens 2010s.
Here, they are reunited in one glorious playlist. Enjoy!
Tracklist
1 . Koffee – W (w/ Gunna) |
‘Everything we do, we give thanks, tell dem wah we do’
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| Jamaican artist Koffee teams up with Gunna on “W,” an empowering anthem celebrating “The Wins” and not “The Losses.” In the lyrics, Koffee reflects on her rise to fame and determination, emphasizing her disregard for distractions and gossip while Gunna focuses on a lavish lifestyle, with references to high-end brands and a desire to pamper his partner. Directed by Matt Baron, the music video is pure metaphor: a coming storm scares a congregation till it makes it rain dollar bills. |
| HEAR IT |
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2 . DaBaby – BOP |
| Characterized by its catchy beat and rhythmic flow, DaBaby’s “BOP” showcases DaBaby’s celebration of his success in the music industry, his wealth and luxury possessions, his real estate investments, his sexual prowess and quick money-making skills. To go along with this excess of modesty, the music video is a dynamic hip-hop musical, directed by Reel Goats and featuring an energetic dance performance by the Jabbawockeez. |
| HEAR IT |
Featured on the 2019 album “KIRK”. Lyrics >> Review >> More by the same : Official Site |
3 . Nines – Pride |
‘Remember when them days were mad slow ‘
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| Lyrically, “Pride” by London-based rapper Nines is a bold statement about integrity, self-respect and determination to remain true to oneself. Directed by Oliver Jennings and Nines himself, the music video, shot in Dubai, features a backdrop of luxury cars and arcade machines. How much more integrity can you show? |
| HEAR IT |
|
4 . Zay Hilfigerrr & Zayion McCall – Juju On That Beat |
| With a backing track inspired by Crime Mob’s “Knuck If You Buck,” “Juju On That Beat” by Zay Hilfigerrr (born Tyjuan Peoples) & Zayion McCall (born James McCall) is renowned for its catchy dance rhythm, originating from Detroit. It narrates the protagonist’s experience at a party, impressing others with his dance skills, and promoting a carefree, energetic vibe, inviting everyone to join in the fun and showcase their moves. The music video is directed by Dan Centrone. |
| HEAR IT | 
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5 . Cadet & Deno – Advice [Dele Alli] |
‘Bro what you drinking? Ahh Just chill bro, it’s juice I’m sippin”
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| Produced by Da Beatfreakz, Cadet & Deno ‘s “Advice [Dele Alli]” gained significant attention, particularly following Cadet’s untimely death in February 2019. It includes a mention of Tottenham and England midfielder Dele Alli, with Cadet and Deno depicting Alli’s signature celebration. The music video is directed by Suave. |
| HEAR IT | 
Featured on the 2020 album “The Rated Legend”. Lyrics >> Review >> More by the same : Official Site |
6 . Geko, Stefflon Don, Deno & Dappy – Link Up |
‘How ’bout you whisper to me, I don’t care’
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| Sampling Ja Rule and Ashanti’s “Always On Time,” “Link Up” is a collaboration by Geko, Stefflon Don, Dappy, and Deno. The music video, directed by Labi Odebunmi, shows the artists imprisoned, yearning to reunite with their loved ones, but hindered by strict officers. |
| HEAR IT | 
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7 . 6ix9ine – Tic Toc (w/ Lil Baby) |
| Produced by Scott Storch, Yung Lan and Felipe S, Tekashi 6ix9ine’s “Tic Toc” featuring Lil Baby, carries a strong message reflective of 6ix9ine’s persona, portraying his fast-paced, unpredictable lifestyle and his unapologetic nature. |
| HEAR IT | 
Featured on the 2018 album “Dummy Boy”. Lyrics >> More by the same : Official Site |
8 . Fredo – Netflix & Chill |
‘I’m so high, my head in the hills’
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| Produced by Torry “BeenCrunk” Kirk, Fredo’s single “Netflix & Chill” boasts a bouncy, trappy beat marking a melodic shift for the rapper, featuring a flow different from his usual style. The laid-back music video, directed by Kaylum and Troy Roscoe, captures Fredo and his crew relaxing in the studio with yummy food and weedy appetizers. |
| HEAR IT | 
|
9 . Meek Mill – Going Bad (w/ Drake) |
”
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| Symbolizing the end of their highly-publicized feud in hip-hop, “Going Bad” marks the collaboration of Meek Mill and Drake. Lyrically, the track reflects the artists’ wealth, success, and lifestyle, with Drake comparing himself to Don Corleone and celebrating breaking the Beatles’ record for most top-10 songs in a year, while Meek Mill emphasizes his achievements in the rap scene. Directed by Kid Art, the music video showcases both artists engaging in high-end activities synonymous with affluence while it features cameos from renowned figures like T.I., Nipsey Hussle, Mustard, Swizz Beatz, and others. |
| HEAR IT | 
Featured on the 2018 album “Championships”. |
10 . AJ Tracey – Doing It |
”
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| Produced by Swifta Beater, AJ Tracey’s “Doing It” is a vibrant testament to journey to fame, underscoring his independence and success and reflecting on his roots and the challenges he overcame, emphasizing his resilience. The music video is directed by Hamish Stephenson. |
| HEAR IT | 
Featured on the 2019 album “AJ Tracey”. Lyrics >> Review >> More by the same : Official Site |
11 . Digdat – New Dior (w/ D-Block Europe) |
‘Got no time for no hoes’
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| Featuring D-Block Europe – that is Young Adz and Dirtbike LB -, “New Dior” by Digdat delves into themes of wealth and the street lifestyle. The song speaks about earning money through questionable means, maintaining a tight circle of trust, and indulging in luxurious experiences. The music video shows the trio equipped with all the essential diamonds and watches paraphernalia and dressed up accordingly. The music video is directed by Suave. |
| HEAR IT | 
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12 . Stormzy – Own It (w/ Ed Sheeran & Burna Boy ) |
‘And go hit your spliff and get higher Girl, I love how you roll it’
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| The lyrics of “Own It” by Stormzy collaborating with Ed Sheeran and Burna Boy, delve into the artists’ affection for a woman who symbolically “owns” their hearts, each artist expressing their admiration in distinct ways. Stormzy and Burna Boy highlight a more unconventional approach, including a shared interest in smoking, while Ed Sheeran’s lyrics portray a more traditional, smitten stance. The music video is directed by Nathan James Tettey. |
| HEAR IT | 
Featured on the 2019 album “Heavy Is The Head”. Lyrics >> Review >> More by the same : Official Site |
For THE FULL HIP-HOP & SOUL COLLECTION click here
NB . You may wonder what are these “Quotes” attached to certain photos above. Well! For a specific song, we select a still image from the video on one side and choose a lyric from the song on the other side. We ensure that the lyric has a connection to the image, although sometimes the connection may be far-fetched or based on a double entendre, creating a humorous or meme-like combination when the two are merged together. Et voilà!
Rap Quotes • Everything we do, we give thanks, tell dem wah we do (Koffee) • Remember when them days were mad slow (Nines) • Bro what you drinking? Ahh Just chill bro, it’s juice I’m sippin’ (Cadet & Deno ) • How ’bout you whisper to me, I don’t care (Geko, Stefflon Don, Deno & Dappy) • I’m so high, my head in the hills (Fredo) • Got no time for no hoes (Digdat) • And go hit your spliff and get higher Girl, I love how you roll it (Stormzy)
Music-wise : Afrobeats, Emo Rap, Grime, Hip Hop, Melodic Rap, R&B, Rap, Trap
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