Hip-Hop & Soul N°386 – 2010s Music Videos
Normani, Flo Rida, Hardy Caprio, T.I., Jay-Z & Kanye West, Headie One, Drake, Young Thug, The Game, Fetty Wap, Travis Scott, Nelly
They are the performers of twelve hip-hop, soul, etc. tracks that were ranked in various charts, this week (34/52) BUT … in the Tens 2010s.
Here, they are reunited in one glorious playlist. Enjoy!
Tracklist
1 . Normani – Motivation |
‘And, baby, turn around, let me give you innovation’
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| Former Fifth Harmony member, Normani ‘s “Motivation” is a solo single co-written with Ariana Grande, Max Martin, Ilya Salmanzadeh, and Savan Kotecha. The song and its video, directed by Dave Meyers, pay tribute to late ’90s and early 2000s R&B hits, referencing through her impressive dance skills, icons like Beyoncé, J.Lo, Ciara, Britney Spears, and Ashanti. |
| HEAR IT |
|
2 . Flo Rida – Whistle |
| With its memorable whistle hook, Flo Rida ‘s “Whistle” is a catchy pop-rap track. In the video, directed by Marc Klasfeld and set on Acapulco’s beaches, Flo is mostly an observer, watching bikini-clad women, taking photos, rapping by the surf, and at a beach party filled with dancing, lights, and fire. |
| HEAR IT |
Featured on the 2012 album “Wild Ones”. |
3 . Hardy Caprio – Best Life (w/ One Acen) |
| Sierra Leone-born and London-raised rapper, Hardy Caprio , and his partner One Acen are seen in the hills, riding quads, celebrating, and showcasing their success. |
| HEAR IT |
|
4 . T.I. – Got Your Back (w/ Keri Hilson) |
| In the video for “Got Your Back” by T.I. and Keri Hilson, often separated by a symbolic wall, an actor portrays a jailed man supported by a devoted woman at home, reflecting T.I.’s 2009 imprisonment on a weapons charge. Produced by DJ Toomp, the track itself celebrates loyal partners, with Hilson on the hook and T.I. acknowledging his fiancée, former Xscape singer Tameka “Tiny” Cottle, who makes a cameo at the video’s end. |
| HEAR IT | 
Featured on the 2010 album “No Mercy”. |
5 . Jay-Z & Kanye West – No Church In The Wild (w/ Frank Ocean, The-Dream) |
‘Socrates asked whose bias do y’all seek?’
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| Directed by Romain Gavras in Prague, the “No Church in the Wild” video depicts a chaotic confrontation between young rebels and riot police, reflecting global protest sentiments and police brutality. Frank Ocean’s vocals complement Jay-Z and Kanye West’s verses that celebrate wealth, creating a stark contrast with the video’s intense imagery and violence. |
| HEAR IT | 
Featured on the 2011 album “Watch the Throne”. |
6 . Headie One – Both |
| Both, from the ‘Music x Road’ mixtape, showcases the evolution of drill music. The song features a nostalgic sample from Ultra Naté’s 1997 hit “Free”, while Headie’s lyrics blend introspection, as in “see this life of sin, I’m just trying to make sure my heart stays pure.” |
| HEAR IT | 
|
7 . Drake – Hotline Bling |
‘Girl, …you got me stressed out’
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| Hotline Bling by Canadian pop-rapper Drake reflects on past phone calls with a former lover. Directed by Director X and seemingly influenced by visual artist James Turrell, the song’s music video has become iconic for Drake’s unique and casual dance moves. |
| HEAR IT | 
Featured on the 2016 album “Views“.Views+vinyl+album&tag=radiovideomus-20′ target=’_blank’ rel=’noopener’> |
8 . Young Thug – Hot [Remix] (w/ Gunna & Travis Scott ) |
| The music video of Atlanta rappers Young Thug and Gunna’s remix of their track “Hot,” featuring Travis Scott, depicts Young Thug as a fireman combating flames, while Gunna performs in a burning house. |
| HEAR IT | 
Featured on the 2019 album “So Much Fun”. |
9 . The Game – Pot Of Gold (w/ Chris Brown) |
| Compton rapper, Game, and Chris Brown team up for the introspective single “Pot of Gold.” Game raps over a guitar-driven melody about his struggles, and Brown reflects on the pressures of the limelight, yearning for simpler times. |
| HEAR IT | 
Featured on the 2011 album “The R.E.D. Album”. |
10 . Fetty Wap – Again |
| HEAR IT | 
Featured on the 2015 album “Fetty Wap”. Lyrics >> More by the same : Official Site |
11 . Travis Scott – Yosemite |
‘I went to school where they teach you finesse’
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| Directed by Nabil, the music video for “YOSEMITE” features Travis Scott and Gunna celebrating their achievements and luxurious lifestyles on an Astroworld-branded jet. Parallelly, a young boy, representing Scott’s younger self, embarks on a jungle quest, with tribal encounters and a cosmic cave, to find the Astroworld theme park. |
| HEAR IT | 
Featured on the 2018 album “Astroworld”. Lyrics >> More by the same : Official Site |
12 . Nelly – The Fix (w/ Jeremih) |
‘I know you like it like this When you get that itch’
|
| Nelly’s “The Fix,” produced by DJ Mustard and Mike Free, features Jeremih and samples Marvin Gaye’s iconic “Sexual Healing.” In the music video, Nelly portrays “The Fixer,” a love guru, assisting his client, played by his real-life girlfriend, Shantel Jackson. |
| HEAR IT | 
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For THE FULL HIP-HOP & SOUL COLLECTION click here
NB . You may wonder what are these “Quotes” attached to certain photos above. Well! For a specific song, we select a still image from the video on one side and choose a lyric from the song on the other side. We ensure that the lyric has a connection to the image, although sometimes the connection may be far-fetched or based on a double entendre, creating a humorous or meme-like combination when the two are merged together. Et voilà!
Rap Quotes • And, baby, turn around, let me give you innovation (Normani) • Socrates asked whose bias do y’all seek? (Jay-Z & Kanye West) • Girl, …you got me stressed out (Drake) • I went to school where they teach you finesse (Travis Scott) • I know you like it like this When you get that itch (Nelly)
Musicwise : Hip Hop, Neo Soul, Pop, R&B, Rap, Slap House, Rap, Urban Contemporary, Afroswing, Grime
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